Setting up a promotional price with EventSprout is simple and can be done in Step 3 of the Event Creation process, "Pricing".
1. Select your base price.
2. Adjust the Start Date and Star Time. Use "Apply To" to select a specific ticket for ticket-based events or date for registration-based events. For example, use this if you only want a promotion to apply to General Admission tickets and not VIP.
3. Click "Add Pricing Tier", the blue button, and select your next pricing tier. EventSprout will calculate how much the price is with processing fees as well (see "Customer Pays...")
4. Select the date and time at which you'd like the new price to apply.
5. Repeat as needed until you've created your pricing structure.