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How to use the benchmarks tab

If you host multiple events on EventSprout, or the same event year-after-year, you can use the Benchmarks report to compare ticket sales for multiple events. Simply, select the events you wish to compare and customize the date range you'd like to zoom in on. 

As an example, below you can see daily ticket sales 60 days leading up to a 2015 event and the following year’s 2016 event. These reports can be useful for marketing plans and sales retrospectives.

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