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How to use the benchmarks tab

If you host multiple events on your EventSprout account, you can use the Benchmarks report to compare ticket sales for multiple events. This is extremely helpful when you are comparing sales for the same event across multiple years. Simply select the events you wish to compare and customize the date range you'd like to zoom in on. 

As an example, below you can see daily ticket sales 7 days leading up to a 2017 event and the following year’s 2018 event. These reports can be useful for marketing plans and sales retrospectives.

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