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How to use the analytics tab

The analytics tab uses Google Analytics to pull specific information about your EventSprout event page. Included in this tab you can find:

  • How many visits your page has had
  • How many visits to your page were new visits vs. returning visits
  • Bounce rate (visitors who accessed the page and then left quickly)
  • Average time on page
  • Shopping cart progress tracker, used to see how far potential attendees go through the checkout page before stopping.
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